MOËT HENNESSY

Info

Monduke presents this amazing project specifically designed and developed for brand new Microsoft Hololens device

Welcome to Mixed Reality new era: Monduke presents this amazing project specifically designed and developed for brand new Microsoft Hololens device designed by using MR, AR & VR technologies. A revolutionary, impressive and interactive whisky tasting experience for Moët Hennessy Louis Vuitton Paris.

Client: LAB 78 Moët Hennessy Louis Vuitton Group
Website: lvmh.com
Services: Production film, Hololens development, Mixed reality, VR 360, AR, Animation CGI

Brief

An incredible virtual tasting experience for Ardbeg, the premium whisky brand, using Hololens

LAB 78 for Moët Hennessy group wanted to astonish their clients by inviting them to live through an incredible virtual tasting experience for Ardbeg, the premium whisky brand, using Hololens, the new and revolutionary Virtual & Mixed Reality device by Microsoft.

For the purpose, we were to recreate an interactive virtual experience for Microsoft new premium device by using all Hololens capabilities in MR, VR & AR.

Making of

Using cinema cameras creating an incredible Holographic tasting, implementing original CGI animations and 3D effects

We shot Xavi Monclús, the famous Moët Hennessy´s Spanish master cellar, using cinema cameras creating an incredible Holographic tasting, implementing original CGI animations and 3D effects, 3D original spatial sound mixed with the real images in a one-of-a-kind artistic and visual holographic tridimensional tasting, pushing the limits on Microsoft´s new device.

Final

We created a fully immersive experience designing and developing an interactive virtual tasting

We created a fully immersive experience designing and developing an interactive menu to navigate through different and iconic brand elements. Using the Hololens device, the user enjoys a virtual tour of Ardbeg contents, an aerial 360-degrees tour around Ardbeg´s distillery and a real tasting managed by Xavi Monclús, the Spanish Moët Hennessy´s master cellar. By following instructions, the user enjoys all the senses, tastes and smells of Ardbeg Uigeadail, their most premium whisky.

 

CLIENT: Moët Hennessy Lab78 París

DIRECTOR: Santi Lardin

PRODUCTION COMPANY: Monduke Productions

CONCEPT, DESIGN & PROGRAMMING: Monduke Productions, RGB Corp

POST-PRODUCTION: Monduke Productions

MOËT HENNESSY PARIS HOLOLENS