VOLKSWAGEN I.D.

2016 at the Paris Motor Show, we looked into the future with new autonomous and electrical Volkswagen I.D.

Info

We used the last VR 360 film and photo technologies in different locations in Barcelona to achieve an excellent immersive experience

360 piece shot in Barcelona, part of the cutting-edge activation designed and developed by Markenfilm Space for Volkswagen to presenting the new all-electric and autonomous Volkswagen I.D at the Paris Motorshow 2016. We used the last 360 shooting technologies in different locations in Barcelona to achieve an excellent immersive experience that has been awarded with a Gold at 360 Degree Videos Virtual Reality category at the 13th International Automotive Film And Multimedia Festival 2017 in Frankfurt.

Client: Markenfilm Crossing
Services: Production service, 360 film, 360 photo, Stiching and Color

Brief

Volkswagen would like to present in a very special and innovative way its new all-electrical and autonomous new vehicle, the Volkswagen I.D

Volkswagen would like to present in a very special and innovative way its electrical and autonomous new vehicle, the Volkswagen I.D., at the Paris Motor Show 2016. We were asked by Markenfilm Crossing, Infected VR and Butlers Film for a Service Production in Barcelona.

The client wanted to recreate a driving POV with a mediterranean look and feel for this immersive experience. Vanguard and modern urban locations, narrow streets, busy city center… were needed to present this futuristic new concept car made by Volkswagen.

Making of

We designed and built a bespoke rig of 6 cameras, mounted in a specific position

In this Service project shot in Barcelona, we designed and built a bespoke rig of 6 cameras, mounted in a specific position to cater to what was necessary to create this fantastic work. Post-production works such as stitching and color correction were determined by Infected VR needs in order to be implemented in the final concept car activation by Markenfilm SPACE.

Final

We looked into the future with the new autonomous and electrical Volkswagen I.D. concept car

At the Paris Motor Show in 2016, we looked into the future with the new autonomous and electrical Volkswagen I.D. concept car, allowing visitors to try an extraordinary virtual driving experience combining Oculus Rift and leap motion. Visitors experienced the showcar I.D. through immersive virtual reality, created and rendered in real time using the Unreal Engine. Due to the immense success of the project, Volkswagen is now using this installation in other motor shows and events they participate in.

 

CLIENT: Volkswagen

DIRECTOR: Max Luz

PRODUCTION COMPANY: Markenfilm Crossing

CONCEPT, DESIGN & PROGRAMMING: Markenfilm SPACE

PRODUCTION SERVICE: Monduke Productions & Butlers Film

POST-PRODUCTION: Monduke Productions, Visyon 360 & Infected VR

Monduke Productions VW I.D. 360 VR